Hi, I’m Abi - a journalist, editor and copywriter based on the leafy outskirts of London.
Over the last two decades, I’ve worked for some of the UK’s biggest media outlets, including 15 years at PA Media, specialising in all things health, wellbeing, lifestyle and travel. Now, as well as writing for various newspapers, websites and magazines, I work with health, wellness and lifestyle brands on content strategy, copywriting and editing.
Looking for a health and wellness copywriter or content editor?
Are you a health, wellness or lifestyle brand looking for help developing your content strategy and tone of voice? Perhaps you need a copywriter with a features editor’s edge to create content that performs digitally and has the professional polish your brand needs.
I help brands and experts ensure their messaging is clear, digestible, and really hits home with their target audience.
Content and copywriting services
Content strategy and consultation
Whether it’s a one-off consultation, developing a content plan, or supporting with an overhaul of your website user journey - get in touch to find out more.
Copywriting and editing
From reports and website content to social media posts and video scripts, I’ve worked with a range of organisations to deliver page-ready content to brief.
Ghost-writing
As a ghostwriter I can help ensure your ideas, stories and messages land with impact, from blogs and reports to bigger projects.
Journalism and consultancy
Writing, editing and interviews
From quick topical and newsy pieces to in-depth features and interviews, get in touch if you’d like to discuss a commission.
Consultancy and media workshops
As an experienced health, wellbeing and lifestyle journalist, I have worked with a range of PR agencies and brands on media consultancy and campaign development. Get in touch to enquire.